On was founded in Zurich, Switzerland, in 2010 by Olivier Bernhard, David Allemann and Caspar Coppetti. Its CloudTec soles, with hollow pods that compress on landing, gave the shoes their recognisable look and soft ride.
Look first at the Cloud 5 and Cloudmonster, then the Cloudtilt and the trail models. Many now wear them as everyday sneakers as much as running shoes. It suits runners and anyone wanting a light, comfortable shoe with clean Swiss design.
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